Springing forward
Essays on digital strategy, AI adoption, and product delivery from Spring, a senior digital studio in Amman.
What is worth building now?
The ask clients bring us is changing. Less "can you build this?" and more "is this worth building, and how would we know?" That's a harder question to start from. It's also a more honest one. We're launching POC Lab: a focused way to answer the hardest questions before they become expensive.
What to Prove Before You Build the AI
With AI, “how much time and cost will this take?” is often too early to answer properly. First, you need to prove the assumptions that could make or break the build.
What Has to Be True for AI to Work in Your Business
Everyone's talking about AI. But the conversations that start with tools rarely end with results. Here's what I think has to be true in a business before AI can create real value, without breaking trust along the way.
Generative AI State of Play: Design for Fear, Measure Excitement
When I talk to different people about AI, I don't see one reaction, I see three. The one that worries me most is those who push it to the side and wait for it to stabilize.
Small Business, Big AI: Rethinking possibilities
What if you could create your own small business software with AI — bypassing the low-cost, low-quality hassle of freelance fixes?
Navigating Disruptive Times in the Age of AI
Is AI’s disruptive nature the new game? Is it about economic gain, speed gain, or simply a hassle-free way of getting things done?
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