The outdoor advertising platform that rewards advertisers and drivers.
Shiftah provides brands with the tools to amplify their marketing campaigns, while simultaneously allowing drivers to gain extra cash by having their cars temporarily wrapped with brand campaigns.
The Client
Shiftah's founding team approached us mid 2017 with their concept. They were looking for a reliable & innovative design and development team that would translate the concept into a great user experience with robust geo-mapping and an easy-to-use advertiser portal.
User Experience Strategy & Wireframing
Our team worked with the client on their launch UX strategy before mapping the high-level user flow that fed into the wireframing process, ending with detailed wireframes of the driver's app.
MVP Design
We teamed up with @Syntax and worked on creating a visually appealing yet extremely functional UI design for the app so drivers can understand the process and easily join & run campaigns.
MVP Development
While the app's design was being finalised, we started architecting the platform that would run Shiftah's MVP — including coding the operational backbone: the backend, the APIs interacting with the mobile apps, real-time map tracking and calculations, and the advertiser panel.
Stack: AWS, MongoDB, Yii 2, React Native
Infrastructure & DevOps
Just before launch we designed a robust, reliable initial cloud hosting environment to serve the MVP's initial launch. After the alpha and beta releases we continued working with the founding team on all of their product development needs.
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